Inside the Lavazza project rebuilding Cuba’s coffee industry

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Inside the Lavazza project rebuilding Cuba’s coffee industry

In 2018 Italian coffee roaster Lavazza Group embarked on a 20-year project to reinvigorate Cuba’s long-lost coffee industry. Through cooperation between the non-profit Lavazza Foundation and the Cuban government, coffee is becoming a powerful force for economic and social development on the island. World Coffee Portal’s Editor Tobias Pearce gained exclusive access to the programme to find out what it takes to rebuild a coffee industry from the ground up.

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CUBA: A LONG-TERM, TANGIBLE COMMITMENT

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CUBA: A LONG-TERM, TANGIBLE COMMITMENT

Supporting Women’s Employment and Promoting Innovative, Sustainable Farming Techniques
The commitment of the Lavazza Foundation in Cuba is more than a mission: it’s a long-term commitment aimed at supporting and fostering significant changes. One of the earliest initiatives, ‘Cafè Escuela,’ undertaken in partnership with Oxfam from 2018 to 2021, concentrated its efforts on the revitalization of coffee cultivation. Through this initiative, we strengthened agronomic skills, increasing efficiency throughout the entire coffee production chain and improving sustainable farming techniques.

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